We Started With a Simple Question

Back in 2021, our founder was sitting in a small Bangkok cafe, watching business owners struggle with spreadsheets that made budgeting feel like solving puzzles in the dark. Everyone had money coming in and going out — but nobody really knew where to focus first. That's when we realized something was missing from the conversation about finances.

Collaborative budget planning session with clients reviewing financial priorities

Building Something Different

Most budget tools tell you what you spent last month. Great. But what about next month? What should you spend money on first when there's ten things screaming for attention? We built prog-plan to answer that. Not with fancy algorithms or complicated jargon — just clear guidance on what matters most right now for your specific situation.

Our approach grew from working directly with small businesses across Thailand. We'd sit down with restaurant owners, shop managers, freelance designers — people who knew their business inside out but felt lost in budget decisions. They didn't need another expense tracker. They needed help figuring out priorities.

What Guides Our Work

Clear Direction

Budget decisions shouldn't feel like guesswork. We break down complex choices into straightforward steps that actually make sense when you're running a business.

Real Conversations

No sales pitches or corporate speak. When you work with us, you're talking to people who genuinely care about helping you figure things out — not pushing products.

Practical Growth

We focus on sustainable improvements that fit your reality. Your business grows when your budget decisions align with what you're actually trying to build.

The People Behind prog-plan

Branimir Wexley

Financial Planning Advisor

Branimir spent seven years helping manufacturing companies in Chon Buri optimize their cash flow before joining us in early 2023. He has this knack for explaining budget concepts using everyday examples — like comparing business expenses to organizing a kitchen. Makes things click for people who thought finance was another language.

Celestine Prasolov

Budget Strategy Specialist

Before joining prog-plan in 2024, Celestine ran her own consulting practice working with retail businesses throughout Bangkok. She's the one who pushes us to keep our advice grounded in reality — always asking "but what would someone actually do with this information?" Her background in behavioral economics shapes how we think about priority decisions.